BPM Brands · Design System · v1
One system. Six voices.
The canonical design system for the BPM Brands ecosystem. Tokens, components, and brand primitives that respond to the active [data-brand]. Switch brands at the top to see every surface retint.
Foundations · Palettes
Six brand palettes — anchors preserved from the source previews
bpmc
B. PM Consulting
Aa · display + body pair loads per brand.
dvrgnt
DVRGNT Ventures
Aa · display + body pair loads per brand.
tws
The Wealth Salons
Aa · display + body pair loads per brand.
g38
The Great 38™
Aa · display + body pair loads per brand.
bpb
B. Personal Brand
Aa · display + body pair loads per brand.
fn
The Foundry Network
Aa · display + body pair loads per brand.
Foundations · Type
Display / body pair swaps per active brand
Capital that builds alongside founders.
This paragraph uses the active brand's body font. Switch brands above to swap between DM Sans, Inter, and Open Sans. Headings swap between Space Grotesk, DM Sans, Playfair Display, DM Serif Display, and Montserrat.
Display
The quick brown fox
Body
The quick brown fox jumps
Numerals
0123456789
Components · Buttons
4px radius · 150ms ease-out · accent focus ring
Components · Cards
Document mode (flat) vs UI mode (radius + shadow)
Proof Point
Nonprofit Acceleration
A grantor managing 70+ organizations needed better infrastructure. Improved positioning, clarity, and accountability.
Document mode · radius 0 · no shadow
Proof Point
Venture Scale
Invested in a company with strong potential but execution gaps. Rebuilt key capabilities and aligned strategy. Result: scaled into national retail distribution.
UI mode · radius 8 · shadow-1
Components · Inputs
Neutral border · ink focus · accent-tinted ring
Components · Section Header
The signature device — hairline + label + display heading
Positioning
Capital + Execution
The active brand's accent hairline sits above an ALL-CAPS label.
Community
Narrative + Perspective
Applies to any brand — retints automatically.
Geographic Equity
Capital where it is needed most.
Long-form section titles are permitted.
Brand · Iconography
Lucide · 1.5px stroke · inherits ink
Iconography · Lucide · 1.5px stroke · inherits ink color
Compass
Target
Growth
Community
Stack
Institution
Thesis
Capital
Signal
Place
Substitutions flagged
Brand · Tagline Patterns
Six patterns, one per entity
Headline / tagline patterns · period at the end · no hedging
[Noun] that [verb] [object]
Capital that builds alongside founders.
[Subject] is [strong noun]
Clarity is a competitive advantage.
[Noun] as [noun]
Community as infrastructure for financial equity.
[Noun] [where/that] [outcome]
Capital where it is needed most.
Three-word fragment cadence (B.PB only)
Authority. Clarity. Power.
[Place/condition] [outcome]
Where founders build together.
Brand · Voice Modes
Institutional · Analytical · Grounded · Reflective
Voice modes · entity tone differs but BPM Brands DNA is shared
| Mode | Used by | Diction | Example |
|---|---|---|---|
| Institutional | B. PM Consulting | clarity, framework, decision, advantage | Clarity is a competitive advantage. |
| Analytical | DVRGNT Ventures · The Great 38™ | capital, execution, thesis, alongside | Capital that builds alongside founders. |
| Grounded | The Wealth Salons · The Foundry Network | community, infrastructure, build together, equity | Community as infrastructure for financial equity. |
| Reflective | B. PM Personal Brand | authority, clarity, long-term, discipline | Authority. Clarity. Power. |
Brand · Wordmark Lockups
Primary, alt, and reverse — served from CDN
All entity lockups · primary, alt + reverse
DVRGNT Ventures
Stacked · reverse
Stacked · primary
Horizontal · reverse
Horizontal · primary
The Wealth Salons
Laurel · reverse
Laurel · primary
Wordmark only
Laurel mark
B. PM Consulting · The Great 38™ · Foundry
B.PC · square mark
B.PC · primary
B.PC · dark
G38 · primary
The Foundry Network
Crest · primary
Crest · dimensional
Icon only
Shield · reverse
One-color · black
One-color · dark
Brand · Ecosystem Map
Six-entity BPM Brands map
BPM Brands · Six-entity ecosystem
Consulting · Institutional
B. PM Consulting
Strategy + advisory · institutional voice
Venture · Analytical
DVRGNT Ventures
Seed stage fund · capital + execution
The Great 38™
Geographic equity fund · 38 places
Community · Grounded
The Wealth Salons
Invite-only salons · capital + community
The Foundry Network
Where founders build together
Founder Voice · Reflective
B. Personal Brand
Founder voice · reflective